All this month we have been focused on Online Marketing – from Social Media to Online Parties to Email Campaigns.  But how do you know if any of your efforts are actually working!?  Are you giving yourself a “litmus test” to make sure you are not only doing the right things… but doing things right?

1. Track your time.  How much are you making per hour?  Don’t know?  This is a problem!  How much time do you spend actively WORKING on Social Media?  (Farmville and Monday Mingle DO NOT COUNT! )  Now do the math on how much you made per hour with that activity.  Are you happy with that amount?

2. Do your own website search and see where you fall.  Do you know what page of Google you are on?  (or how many?!) Search for your hot key words and see if you can “find yourself” amongst the thousands of other sites.

3.  Run different promotions – with different coupon codes – on different sites.   In other words, to track how well Facebook is working for you, run a promotion solely on Facebook, and even use the coupon code something like “FB1.”  You can do the same with Twitter and use something like “Twitter1″  – and then track each sale with by the coupon code.

4. As often as you are able, ask the question “How did you find out about us?” – whether on your email subscription registration, contact form, order form, or during customer care.   People are usually happy to tell you just exactly how they found your site!

5. Let someone else do it.  The Adobe Online Marketing Suite – powered by Omniture – provides insight into the performance of online marketing initiatives, empowers organizations to make informed decisions, and ensures the success of online marketing programs.  Their programs work within your contact management system to show you real time results from numerous different channels – all in an easy to understand format. Their search engine marketing blog will also give you ideas for increasing your online presence and effectiveness.

Whether you track your own results, or leave it to the professionals, it is important to know if your efforts are TRULY working.   Remember, the definition of insanity is “doing the same thing over and over expecting different results.”  Arm yourself with the truth, to know whether or not you need to “change direction.”

The Extra Degree

At 211 degrees, water is hot.

At 212 degrees, it boils.

And with boiling water, comes steam.

And with steam, you can power a train.

One degree.

Applying one extra degree of temperature to water means the difference between something that is simply very hot and something that generates enough force to power a machine – a beautifully uncomplicated metaphor that ideally should feed our every endeavor – consistently pushing us to make the extra effort in every task, action and effort we undertake.

Two-twelve serves as a forceful drill sergeant with its motivating and focused message while adhering to a scientific law – a natural law. It reminds us that seemingly small things can make tremendous differences.

Two-twelve. You know there are no secrets to success. Success with anything, success in anything has one fundamental aspect – effort. And to achieve exponential results there must be additional effort.

Vince Lombardi tightened it up with“Inches make the champion. 212 distills it even further.

Professional golf tournaments are comprised of four rounds (games) of 18 holes played over a four-day period (72 holes total). Combining the results of the four major tournaments over the last 25 years (1982 – 2006: 100 matches), the average margin of victory was less than three strokes – less than a one stroke difference per day. From 2000 through 2006 (7 years), the winner across all tournaments took home an average of 77% more in prize dollars than the second place finisher (before endorsement and other dollars).

At NASCARs Daytona 500 over the last 10 years (1997 – 2006), the winner took the checkered flag by an average margin of 0.175 seconds and took home $1,354,368. The second place finisher banked $509,000 less. And in those 10 years, half of the races were won -“under caution – meaning they ended early and in a way, by surprise. The winner actually became the winner because he was in the lead before the expected ending- a wonderful illustration of the importance of giving it the extra degree of effort at all moments because sometimes you don’t know when it’ll count.

Often in life we miss the opportunity to do more and create better results because we’re not aware of the possibilities that could occur if we applied a small amount of effort beyond what we normally do. For instance, consider the impact of making an extra contact each day at work- a sales call- a customer follow up- a brief discussion with a colleague- an encouraging talk with a member of your team. With contact comes opportunity. At the end of a year you’ll have opened more than 200 additional doors of possibility.

On the personal side, imagine the exponentially positive results of investing an additional 15 minutes of quality time each day with your children or spouse — an equivalent of more than two weeks each year at work.

Fortunately, because you’re reading this, you’re now aware of “212 the extra degree.” No longer will you be able to do only what is required of you, only what is expected of you. Because with awareness comes responsibility – to yourself and to others.

And, again- You are now aware.

The excitement has begun.

Are you smiling yet?

Your new target is 212.